Why blogging is essential if you want your website to perform in the search engines

If you want your website to rank well for your target key phrases in the search engines then blogging is essential. Here's a short case study to illustrate the point.

These days the search engines are more complex than ever. But ultimately they just want to serve up results for what people search for.

If your website has more and better content, in the form of blog posts, than your competition then you're likely to rank better when someone searches for what you do.

Key Points :
~ Fewer than 1 in 20 small businesses write blog posts
~ You need to do something once a week (ish)
~ Make sure you include terms and phrases around your services in each post
~ Share each blog post far and wide


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Presented by Karl Craig-West of Buzz Website Design in Leicestershire

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