Some real estate agents have to be secret agents. That’s because in every global city, there are off market properties that are never going to be listed openly. In San Francisco, where Sotheby’s International Realty agent Carrie Goodman works, approximately 30% of the total inventory remains out of reach for ordinary buyers. “I would say if you want to get access to this shadow inventory, it’s really important to network with the people who are doing the most business,” she suggests, and recommends introducing yourself to top producers.
It’s also critical to earn the confidence of your exclusive buyers and sellers. “It could be an actor or actress, it could be a tech entrepreneur,” explains Goodman. In the out-of-sight world of off market luxury inventory, discretion is the best way to offer peace of mind and build credibility with clients.
For more leading real estate advice, see the Leading in Luxury channel on Inman.
Presented by Sotheby's International Realty
0 Comments