Topdanmark is Denmark’s second largest insurance company with a market share of approximately 17 percent, insuring both private, business, and agriculture clients. Topdanmark covers everything from complex industries to home insurance for the student, who just got their first apartment. Like many companies, Topdanmark needs to tackle an increasing digitized business reality of multiple channels and touchpoints. It is crucial to find the right marketing setup to ensure that potential and existing customers are met with the right message at the right time and are guided on a consistent customer journey – no matter where they encounter Topdanmark.
“We have a vision that the customer should feel recognized and understood across all touchpoints. To ensure this, we need a hybrid marketing approach which lets us combine our online and offline touchpoints in the same workflows. For example, plans around personal and phone meetings need to combine seamlessly with the newest digital possibilities, says Jens Green, Corporate Marketing Director, Topdanmark.
See the full story of how SAS is helping Topdanmark gain a true omnichannel marketing approach and better workflows. Visit
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