Reported today on The Verge For the full article visit:
Reported today in The Verge.
How much longer will we trust Google's search results?
Happy Friday to you! I have been reflecting a bit on the controversy du jour: Google's redesigned search results. Google is trying to foreground sourcing and URLs, but in the process it made its results look more like ads, or vice versa. Bottom line: Google's ads just look like search results now.
I'm thinking about it because I have to admit that I don't personally hate the new favicon -plus-URL structure. But I think that might be because I am not a normal consumer of web content. I've been on the web since the late '90s and I parse information out of URLs kind of without thinking about it. (In fact, the relative decline of valuable information getting encoded into the URL is a thing that makes me sad.)
I admit that I am not a normal user. I set up custom Chrome searches and export them to my other browsers. I know what SERP means and the term kind of slips out in regular conversation sometimes. I have opinions about AMP and its URL and caching structure. I'm a weirdo.
As that weirdo, Google's design makes perfect sense and it's possible it might do the same for regular folk. The new layout for search result is ugly at first glance - but then Google was always ugly until relatively recently. I very quickly learned to unconsciously take in the information from the top favicon and URL-esque info without it really distracting me.
You are reading Processor, a newsletter about computers by Dieter Bohn. Dieter writes about consumer tech, software, and the most important news of the day from The Verge. This newsletter delivers about four times a week, at least a couple of which include longer essays. You can subscribe to Processor and learn more about it here. Processor is also a YouTube ser
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