If you are just getting into online advertising, be sure to watch this video so you don't blow all your ad budget on the wrong audience!
We cover what retargeting is, the objective of retargeting, how to set up your pixel and create custom and lookalike audiences.
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This episode originally aired on my weekly live show, The Monday Mastermind. To join in on the next conversation, go to themondaymastermind.com every Monday at 6pm CST.
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