An immersive film set for YouTube Influencers to promote LEGO’s Hidden Side | The Mill | Campfire

The Mill’s Campfire team was engaged by LEGO to help generate buzz and excitement for the launch of Hidden Side - its first foray into the world of augmented reality.


We partnered with LEGO and Endeavor to finalize the list of influencer attendees who included:

Unspeakable
Stove’s Kitchen
Dangie Bros
Briana
Moose
Rebrickulous



Read more in The Mill's full case study here:



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