A Facebook Executive Says The Platform Is Responsible For Trump’s Election

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For any copyright, please send me a message. Picture Alliance via Getty Image  Andrew 'Boz' Bosworth  Facebook is still reckoning with its role in the 2016 election as it heads into a contentious 2020 presidential race, according to a newly leaked executive memo and a shifting set of policies around manipulated content issued Tuesday. The 2,500-word memo from longtime Facebook executive Andrew “Boz” Bosworth, which was first obtained by the New York Times, outlined how the company views President Donald Trump’s success in the 2016 election as a result of a highly effective digital advertising campaign, and not of any untoward influence. Citing the the Cambridge Analytica scandal, Bosworth described the notion that Facebook data was misappropriated to sway voters as “one of the more acute cases I can think of where the details are almost all wrong” but “the scrutiny is broadly right.” "He got elected because he ran the single best digital ad campaign I’ve ever seen from any advertiser."  “So was Facebook responsible for Donald Trump getting elected?” Bosworth wrote on Dec. 30 in a post that was viewable only by Facebook employees. “I think the answer is yes, but not for the reasons anyone thinks. He didn’t get elected because of Russia or misinformation or Cambridge Analytica. He got elected because he ran the single best digital ad campaign I’ve ever seen from any advertiser.” On Monday, President Trump made an appearance on Rush Limbaugh’s radio show claiming that during a dinner in October, Facebook CEO Mark Zuckerberg told him that he was “number 1” on the platform. While a Facebook spokesperson declined to comment on what was discussed at the dinner, Bosworth’s memo suggests Facebook leadership views the 2016 Trump campaign as a very well executed, if not ideal Facebook marketing campaign. Bosworth, one of the most outspoken and trusted of Zuckerberg’s lieutenants, is no stranger to controversy. In March 2018, BuzzFeed News obtained a post of his from 2016 in which he suggested Facebook’s mission was to connect the world, regardless of the positive or negative implications that came from that work. “We connect people. Period. That’s why all the work we do in growth is justified. All the questionable contact importing practices. All the subtle language that helps people stay searchable by friends. All of the work we do to bring more communication in. The work we will likely have to do in China some day. All of it,” Bosworth wrote in June 2016. “Maybe someone dies in a terrorist attack coordinated on our tools.” Bosworth subsequently claimed he didn’t agree with what he wrote and had posted it to provoke debate within the company. While Bosworth has said that his latest post “wasn’t written for public consu

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