It's a great question however it can be difficult to answer and in this video I will do a like for like comparisson using the traffic numbers as the control.
Before you get all hot under the collar and tell me that's wrong, I know. There is no way to compare an apple and a watermellon. But that said, we still can try and using logic and reason I think this does pretty well.
This is video 4 of the 4 part series and if you're looking for the others you can find them here:
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