Clinical trial participants are no longer just numbers on a spreadsheet. They are customers, consumers, patients and people, with all their wonderful complexities, preferences and nuances. And they have a right to choose whether your trial is going to suit them. For us, as pharma companies and sponsors, the answer to a successful trial is no longer as simple as making it scientifically rigorous, but also making it compatible to the patient’s lifestyle, a balance which today doesn’t have to mean a trade-off. Can this be achieved through co-creation, or education, or digitization?
Certainly, new levels of transparency can be friend or foe in your efforts to recruit and retain patients, depending on how well you communicate. Technology, likewise, can also come to the rescue. This webinar is about taking the initiative, investing in the right areas, and building a true relationship with your patient community as the new essentials for trial success.
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