Video shot in Kingston Jamaica in Dunkirk by the moon runners and bfs by klick fotos
Directed by Iamstylezmusic The Moon Runners
Shot & edited by Safe The Moon Runners
Produced by Yumiko Uchida
Style by Chini
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His musical footprint is global, reflecting his unusual upbringing.
He is a true citizen of the world who draws from the two richest and most honest source materials there are: his personal life experience and his passion for music.
While iakopo's background is reggae, his music is not singularly defined by genres or parameters, his unique sound is truly groundbreaking.
The global singer currently resides between Jamaica, Tokyo and Miami.
To fully understand iakopo's music, his backstory provides the roadmap- he was born in California, the son of a music teacher, who trained him to play piano at the tender age of 3.
After a difficult childhood, iakopo was eventually adopted and raised by a Samoan family on the South Pacific island of Upolu Samoa, where he lived an island lifestyle in a small village- iakopo remembers life there as being tribal and close to nature. The villagers all survived on fishing and farming and family disputes were solved by the "Fa'amatai"system, comprising of benevolent and wise village chiefs.
"Probably because of growing up without a TV, I was able to let my mind wander to different places instead of caring about the next great show or the latest video games," he fondly remembers. "I think I benefited from my surroundings and the love that I received from the people. And I didn't face typical Western world pressures - to hurry up and do or be this; I wasn't on the clock. I was very free to explore and my mind was free to imagine and create."
He continued, "On one side, I was more into nature as I didn't have typical American influences- but on the other, I struggled with not having a Mom or a Dad or someone who was there continuously who loved me. That affects you."
iakopo came upon the guitar around age 13 and would play for the people in the village, who would gather around and listen to his hauntingly melodic voice. “I lived and breathed to the rhythm of my music- it became my life, my heartbeat, my joy, my world."
He attended high school where he sang and played in a band, on weekends - he adored the excitement of performing live at a local nightclub and was exhilarated by the effect that his music was having on the audience and the positive feedback.
He eventually graduated and left Samoa for Hawaii, without a dollar in his pocket. He just boarded the plane and bolted."I had to go find my way," iakopo admitted. And find his way he did!
His musical career took off as he shuttled around the world. "I moved to Hawaii, then to America, and frequently traveled back and forth, writing my own music and recording," he explained. "I sang in a reggae band and toured around. I had No. 1 hits in Hawaii. I got an offer from Universal Music Japan in 2009 and they brought me to Japan. I had a five-year contract in Asia. I was writing, recording, performing and releasing albums in Japan and beyond"
iakopo's music during this period was marketed solely for Japan, where he was a bonafide star. His songs were island-oriented pop reggae geared for a specific fanbase. As much as he treasures his Japanese fans, he knew that, going forward, he wanted to make his songs more universal so that could reach a wider cross-section of people.
He moved to Jamaica in February 2015 when his contract with Universal Music Japan expired, where he composed and recorded his last single, “Supernatural” -a pure reggae homecoming. The song was produced by Gramps Morgan, of the legendary Jamaican Morgan Heritage Family, and has the streets shaking from Kingston to New York City-
Once he was back stateside, he was able to seek a new deal in America. “We are getting ready for my introduction to the world on a major scale," the artist said, his voice fired up by enthusiasm for what will be his breakthrough.
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