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Juanita is deciding whether to buy a skirt that she wants, as well as

Juanita is deciding whether to buy a skirt that she wants, as well as Juanita is deciding whether to buy a skirt that she wants, as well as where to buy it. Three stores carry the same skirt, but it is more convenient for Juanita to get to some stores than others. For example, she can go to her local store, Discounted price Marked-up price located 15 minutes away from where she works, and pay a marked-up price of $122 for the skirt Juanitas office Original price Travel Time Each Way Price of a Skirt (Minutes) (Dollars per skirt) Store Local Department Store 15 122 Across Town 30 90 Neighboring City 60 78 Juanita makes $60 an hour at work. She has to take time off work to purchase her skirt, so each hour away from work costs her $60 in lost income. Assume that returning to work takes Juanita the same amount of time as getting to a store and that it takes her 30 minutes to shop. As you answer the following questions, ignore the cost of gasoline and depreciation of her car when traveling. Complete the following table by computing the opportunity cost of Juanitas time and the total cost of shopping at each location. Opportunity Cost of Time Price of a Skirt Total Cost (Dollars per skirt) (Dollars) (Dollars) Store Local Department Store 122 Across Town 90 Neighboring City 78 Assume that Juanita takes opportunity costs and the price of the skirt into consideration when she shops. Juanita will minimize the cost of the skirt if she buys it from the

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