Make Sustainable Eating the Preferred Choice

Food is the single most critical factor when it comes to our health. It is also critical to our planet´s health, with the food industry accounting for a third of global energy consumption and over 20 percent of emissions*. All the more shocking, then, that 30% of the food we buy is thrown away**, even though one-ninth of the world is going to sleep hungry each night***. That is why we want to help people make better eating choices in ways that are effortless and enjoyable.

* Source: UN SDG, 2018
** Source: UN SDG, 2018
*** Source: Food Aid Foundation

We aim to inspire people to eat, source and handle food in a way that benefits both people and planet - without sacrificing any enjoyment.

To guide us towards our target, we will seek to drive product innovations, educate consumers, undertake further research, and form meaningful partnerships. These are the things we aim to focus on for Better Eating:

-Reduce food waste in every way we can
-Inspire more plant-based eating
-Minimize nutrition loss in foods
-Improve the experience of eating sustainably through enhanced tastes, textures and colours
-Make it easy to implement all of these in everyday life

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