Don't Lower Your Prices! | Just Digital Inc

So you want to increase your sales. You think lowering your price point might be the way to do it, since a lower cost will make it easier for more people to purchase.

Let me tell you something. Most of the time, people don't make rational buying decisions. They decide with their emotions, and then they rationalize afterwards.

Lowering your prices is the wrong way to go about getting more sales. In this video, we're going to talk about the right way.

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