Bringing Meaning to the Marketplace | Jeannette Guillemin & Wendy Swart Grossman | TEDxBU

People often see entrepreneurship as starting some revolutionary technology company. Jen and Wendy challenge this idea by sharing their experiences, and showing the audience that innovation can be found in any industry. Jen is the director of Arts Leadership & Innovation at the Boston University College of Fine Arts, an entrepreneur, and an arts advocate and serial collaborator. She develops interdisciplinary and social impact initiatives, oversees an arts leadership program and teaches courses on cultural entrepreneurship, the creative economy and leadership. Her professional collaborations have led her to teach in prisons and homeless shelters, to create community engaged projects in Boston and to publish research on cultural entrepreneurship and the creative economy.

Wendy is an educator and social impact consultant with a background in presidential politics. Through building partnerships, innovation, strategic planning, fundraising and workshop facilitation, Wendy is a connecter, thought partner, logistical wizard and visionary. She has held positions at Harvard’s Museum of Science and Culture and the Graduate School of Design as well as The Science Museum in London, UK, the Social Innovation Forum, The Charlotte Foundation and BU’s BUild Lab. A Cultural Entrepreneur herself, she is the author of Behind the Wheel: A Mother’s Journal of a Year on the Road. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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