Editing your text for readability - SEO copywriting training

Yoast SEO copywriting training:
If your web text is well-written and optimized for your visitors and search engines, you’re more likely to rank higher in Google! With the SEO copywriting training you will learn all about how to do that.
After this training….

- Your texts will be a breeze to read. So your audience reaches the end of every page without any effort.
- You’ll write faster and rank higher because you know how to prepare before writing. You’ll stop trusting your gut feeling in structuring your text.
- You’ll know more about picking the right keywords and topics few people are looking for. You'll know what to write about to attract more readers.

Get the SEO copywriting training here:

About this video:
In this video, Jesse talks about auditing your text for words and sentences that make it more difficult to read. The rule of thumb? The longer the word, sentence or paragraph, the more difficult it is to read. And why use difficult words when simpler ones are available so often? Visitors are more likely to read a whole article that’s easier to read, than one that takes more energy to understand and comprehend.

If you wrote a long sentence, you can do the following to make it easier to read:

1. Consider each separate idea within a sentence
2. Break up your sentence into shorter ones.
3. Connect the sentences using transition words.

This video is part of the online SEO copywriting training by Yoast Academy, for the full training go to

Yoast Academy:
Yoast Academy is the online learning platform for SEO by the makers of the biggest SEO plugin for WordPress: Yoast SEO. Our online SEO training courses teach you vital SEO skills you can apply at once. We have training courses on keyword research, SEO copywriting, technical SEO, structured data, site structure, our own Yoast SEO for WordPress plugin, and more. They are developed by world-class SEOs and education experts trusted by the world's biggest brands. Whether you're a blogger, developer, online marketeer, or own a business, big or small: we believe in SEO for everyone.

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